Freelance / Independent Consulting:

Web Developer / Digital Marketer / Data Analyst

Developed responsive websites using WordPress, and Bootstrap
Incorporated affiliate marketing for site revenue generation
Created custom WordPress themes and page templates from Adobe Illustrator and Photoshop files using PHP, Bootstrap, HTML5, CSS3
Created design mock ups and developed sites with main user focus in mind to create the best user experience possible
Installed, activated and setup plugins such as Advanced Custom Fields, WooCommerce, Tribe Events, Yoast SEO, Contact Form 7, WP Job Manager, etc
Developed custom WordPress plugins and edited existing plugin templates / PHP code to suit needs
Created and worked with WordPress custom post types
Integrated JSON data into web pages from various external APIs using PHP and JQuery
Setup and installed SSL certificates on cloud server
Provided graphic creation and editing using Adobe Creative Suite
Responsible for domain and DNS management
Setup cloud web server (LAMP environment) on Digital Ocean, setup sites (apps) on cloud hosting provider and shared hosting accounts
Migrated sites from development to production
Performed routine site backups
Created documentation and trained new users on website management

Created SEO focused web content based on keyword research
Setup and managed Facebook, Instagram, Twitter, Pinterest, and LinkedIn pages, and posts
Created and tweaked Facebook sponsored ads using retargeting and custom audiences.
Achieved consistent Facebook Ad relevance scores of 10 and cost per engagement of $0.05
Used Google Search Console to submit new content for crawling and to monitor site search queries and results
Created & edited email templates and managed email campaigns using MailChimp and Constant Contact
Scheduled and manually pushed social posts, and email blasts for times of day that receive maximum engagement
Used competitor analysis to get inspiration for keyword research, social hashtags, affiliate products, and Facebook ad targeting
Installed Google Analytics on various websites and analyzed website traffic data to determine keyword research, and marketing campaign effectiveness

Proficient with queries, report writing and presenting findings
Gathered, organized, analyzed, and disseminated large amounts of information with attention to detail and accuracy
Worked with management to prioritize business and information needs
Developed Power BI sales and inventory data visualization reports and dashboards to automate business processes
Decreased month end sales report generation times from days to minutes.
Created relationships between Excel and SQL Server data sources, modeled data, created custom measures and calculated columns using Data Analysis Expressions (DAX)
Resolved data quality issues
Participated in the report full development lifecycle
Gathered reporting requirement needs from end users
Wrote documentation and trained staff on how to utilize and update Power BI reports
Performed routine MySQL and SQL Server data administration duties